“You have to be doing 1,000 things. Always yes, that’s a good vision in life. Just say yes and then you can form and sculpt a project however you want. How can you live a life by saying no?”

In the vibrant world of skateboarding, where art meets asphalt, there's a man who hails from France named Lucas Beaufort, a jack-of-all-trades artist, who defies boundaries by pushing the limits of creativity both on and off the board.

“I started skateboarding when I was six and my mom put me on a board. I loved every bit of it. But she was tired of it after a while since I kept ripping my clothes from falling, and she had enough. So she put me in team sports.”

Then at 13, that spark reignited, and he found himself immersed in a world of endless possibilities. As Beaufort navigated life, he discovered that skateboarding was more than just a sport; it was a way of life, a source of inspiration, and a muse for his artistic pursuits. 

“It taught me everything I know really, how to speak English, how to travel the world, make friends, and see the world. There’s nothing like skateboarding for the culture. From the street fashion brands to the luxury brands, to the cinema industry, you can see so many things that are drawn from skateboarding. For 100 bucks you can get a board, you don't need a car, you can just go from your house and go anywhere.”  

"For 100 bucks you can get a board, you don't need a car, you can just go from your house and go anywhere."

Throughout his travels, Beaufort realized that skateboarding had a universal appeal, transcending cultural and geographical boundaries. It was a common thread that connected people from all walks of life, creating a sense of community and belonging.

Driven by a desire to capture the essence of the culture and being cooped up during quarantine, Beaufort embarked on an ambitious project: HEART, a book celebrating the iconic skate shops that have stood the test of time. Each shop featured in the book has a rich history, spanning decades of dedication to the sport, bringing together old and new generations of skaters and paying respect to the pioneers who paved the way. 

After the book launched, Beaufort embarked on tours visiting each shop featured. Going from Japan to Europe and now finally making his way to the USA. For a 10-stop tour celebration of the skate community, bringing together local skaters, over 250 total artists, musicians, and anyone else with an interested eye. With Pabst Blue Ribbon sponsoring each stop, what the nights have in store is unknown, but Beaufort can’t wait to see. 

“I want the whole city to come out, to have music, live artists. Just one night each, ten stops, I don’t want to plan too too much. We’re going to be at the shop from 6 to 9 pm and anything and everything can happen after that. I want to freestyle a bit. Let’s go eat together. The shop is just the starter of the night. I want the local skate scene to come out and to have a good time, but then also see what they are into, where they go, and to take me with them.” 

Beaufort's unwavering pursuit of his artistic passions, combined with his infectious energy and ability to connect with people, has allowed him to create a body of work that celebrates the essence of skateboarding and beyond. His journey is a testament to the power of following one's dreams, embracing change, and leaving an indelible mark on the world.

Catch Lucas at one of his stops over the next month where cold beers will be flowing from the loving support of PBR: 

1. TENANT (Brooklyn) : April 12th 
2. Humidity  (New Orleans) : April 23rd
3. No Comply (Austin) : April 26th 
4. Cowtown (Phoenix) : April 28th 
5. 303 (Denver) : May 1st 
6. Escapist (Kansas City) : May 4th
7. Familia (Minneapolis) : May 7th 
8. Antisocial (Vancouver): May 10th
9. Atlas (San Mateo) : May 15th
10. Pawnshop (Covina) : May 17th

Be sure to follow Lucas Beaufort on Instagram to stay in the know of each stop.